The Last Drop

And it was so – This is Next, the compilation album of popular independent tracks was released this week with astoundingly low fanfare. Pitchfork utterly blasts the compilation, giving a rare 0.0 and even less overall press is given in support of a seemingly monumental collaboration of independent labels with their larger corporate parents. It seems like a hard niche to corner – the casual indie rock listener who likes the well known and well supported larger acts who do NOT already have the hits downloaded or have bought the full album. There are few surprises on the album and even fewer highlights to note.

Even if this album becomes a straight to Starbucks release, is anyone advancing the state of independent music? I must admit, I am among those who feel betrayed when bands I love become huge mainstream acts with broad appeal. I know this is just a knee-jerk reaction to “claiming” what is new and it is overall a better way for good bands to continue making good music. But a best of what is supposedly underground and prone to quick evolution will always be out of date. Furthermore, if this compilation is any indication of the industries best selection at keeping up to date with what is “Next”, is there any hope at letting truly independent acts with less corporate promotion backing have a shot at wider distribution?

Hmm…. ideas like these make me think twice about supporting this ailing industry.