Fast Company has decided to chime in on the changes in technology as they effect the entertainment industry. Instead of the doom and gloom from most other journals, Fast Company actually thinks most of the large companies can pull through if they act fast. The article as a whole is gives a positive spin on the rapid changes in technology. They do acknowledge that many of the institutions we know will not be what they are now – most heading towards the bounds of techno-induced social networking or making their product available for free while using ad revenue or subscriptions to support them. Commercial radio is the only area that they predicted to die off for good with the proliferation of satellite services. I’m a bit uncertain of the formal death of radio with many public radio stations on an upturn in listeners. The freedom to generate original content supported by your fans should still remain fashionable for a while.

I’m glad there is finally a proper business journal that is taking a more positive outlook on the recent changes affecting media conglomerates. There is still a part of me that wants to believe not everyone at a record label, film studio, tv studio, or radio station is turning a blind eye to the shifting consumer purchase behavior and advancements in technology. What do you think?

Now,That’s What I Call Entertainment Technology